The creation of AirTag by Apple will cut into the ability of Tile to expand and strengthen it’s discovery network. Apple’s approach to this “problem” for Tile, is that Tile could simply add the Find My network to it’s device, but that may not be feasible for Tile when trying to create an Apple (e.g Android included) agnostic tracking device for users.
This is an Interesting move by Tile, but I’m not sure I like the Amazon Sidewalk evolution and the creep factor associated with it.
https://appleinsider.com/articles/21/05/07/amazon-partners-with-tile-to-compete-with-apple-airtag