Satya and hardware

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I’ve read that Satya wanted to cancel the entire Surface line even before the 900 million dollar write down, but they somehow managed to convince him to give the Surface Pro 3 a shot. We know how that turned out, the fundamentals of the device were so good that everyone including Apple has copied it. A lot of ThinkPad loyalists (including myself) have switched to Surface, even a small number of MacBook customers have. I see someone with a Surface Pro or Surface Pro clone every day, and I don’t live in a big city. Inside Microsoft, there must be some tension because Satya almost cancelled one of the most successful products Microsoft has ever produced. It doesn’t seem like Satya has very good judgement…

Is there some kind of agreement that Satya will back off when it comes to Surface or does he still want Microsoft to stop making hardware?

Comments (4)

4 responses to “Satya and hardware”

  1. Paul Thurrott

    I've never heard any credible story that backs up this notion that Nadella wants to kill Surface. What we did experience was a made up story by an analyst:


    https://www.thurrott.com/mobile/microsoft-surface/140738/fake-news-microsoft-end-surface-2019


    https://www.thurrott.com/mobile/microsoft-surface/141190/microsoft-no-not-killing-surface


    This is nothing to worry about.


    • Bdsrev

      In reply to paul-thurrott:

      Paul thank you for chiming in here because there has been lots of chatter (reddit, twitter) about this idea that Satya hates hardware but I’ve never heard that from anyone really credible. If he hates hardware he sure has a funny way of showing it! Surface seems like it has a huge budget, it’s even at the top of Microsofts homepage

      • Paul Thurrott

        In reply to Bdsrev:

        He is pragmatic in that Surface needs to make sense as a business. But I think it does, and I think Microsoft has an important role to play here as well.

        • curtisspendlove

          In reply to paul-thurrott:

          I think Surface is important even if it doesn’t make significant profit on its own.


          I’m not a CEO though, so I might be wrong.


          But just as a personal anecdote; it has revitalized MS discussion within my circles (business and personal).


          Although the line has a perceived quality issue they need to figure out, I like that they are primarily going after the high end.


          Even if it is just good for providing reference designs and “skimming profits off the top”. It plays an important role in the overall MS ecosystem.

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