Surface Deal With NHL or NBA


Just wondering does anyone think we will see the NBA or NHL adopt the surface like the NFL?

Comments (10)

10 responses to “Surface Deal With NHL or NBA”

  1. GT Tecolotecreek

    More likely iPad Pro like MLB.

  2. Paul Thurrott

    Microsoft invests 100s of millions of dollars in its NFL partnership each year. I'm not sure that the NBA or NHL have the same reach.

  3. lvthunder

    A lot may depend on the decline of the NFL. Ratings have been way down this year so maybe Microsoft could shift some sponsor money around. It would get more use in the NBA or NHL since they play 82 games per season instead of 16.

    • wunderbar

      In reply to lvthunder:

      I would dispute that last claim. The NFL makes $$$$$ in sponsorship and TV rights because there are *only* 16 games per team. Because of that there is more incentive to watch, when missing a game means missing 1/16th of the season.

      When there are 82 games, missing a game matters a lot less for the fan, which means fewer eyeballs for sponsorship reasons, which means those deals are usually smaller.

      • lvthunder

        In reply to wunderbar:

        I meant the technology would get more use. They would have to run the system for an 82 game season and not just 16.

        Also ads work on repetition. That's why they play the same ad multiple times during the game. So even if you watched only half the games that would be 41 instead of the NFL's 16. Having 16 just drives the price of the ads up.

        But then I'm not a fan of the NFL anyways. Between the players upsetting a good portion of the country with this kneeling nonsense and the CTE stuff with the concussions I think the NFL's days are numbered.

    • pecosbob04

      In reply to lvthunder:I think the structure of Football vs Basketball or Hockey gives Football tablets a higher profile longer exposure than is the case with the other two sports.

  4. Brad Sams

    The did this with the PGA too

  5. wunderbar

    The NHL has a deal with Apple, all the video devices in use during games are iPad Pro 9.7's

    EDIT: Also NHL is a minority owner in BAM media, so they'll be going with whatever BAM uses, and their current deals are all with Apple anyway.

    • lvthunder

      In reply to wunderbar:

      They don't really promote that like they do in the NFL. I seem to remember the announcers just saying they are looking at the replay on the tablet. Maybe I'm not remembering right or it's just our local announcers that say that. No one thought the Golden Knights were going to be any good so they only have like 3 national games all season.

  6. hrlngrv

    Ice hockey and basketball are far more fluid games than 100+ whistles/game US football. US football is a game ideally suited to more coaches than players, so ideally (and mercifully uniquely) suited to PC-based micromanagement.