Why did Microsoft give up on Home Assistance market

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So the XBox One S, may be really great priced product, but its a bit dull, and not compelling without any Kinnect Voice control. Meanwhile Amazon Fre Stick, comes with Alexa, home entertainment hub and Home assitance support at a great price.

Amazon are eating up the home entertainment and AI assistance market. Microsoft are nowhere, with Cortana stuck on desktops, which no ones uses.

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