MSFT Stock Analysis for Dummies

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In the last 5 years MSFT stock has increased approximately 4.5x. At a high level, what has been the most important 1-3 points that have helped Microsoft significantly?

Office 365 mail?

Office 365 apps and subscription model?

General enterprise licensing increases?

Azure revenues?

Other?

I missed out on this MSFT stock boom in the 2010s.

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