The Future of the PC as Microsoft sees it

9

Microsoft sees the future of the PC. It sees the dwindling numbers. It sees the unimportance of having a general purpose pc in your house. The good ol’days of Windows needed to run everything in one’s digital life is over. Microsoft knows this. So what do you do? Keep in the Windows machine chugging along cause the Enterprise market can keep them afloat for god knows how long? Or do they give the general purpose PC a specific purpose for your need.

No longer do you get a laptop because that’s just what you need to get onto the internet. You get the device that suits your need. If you are a digital artist get the PC that fits your need, if you are a photographer get the PC that fits your need, if you are a student get the PC that fits your need, if you are a teacher get the PC that fits your need, and etc. I will not touch the cloud investments and awesome work Microsoft does, because I only want to focus on Windows. Sorry if I seem to ramble.

1)   Specialize, Specialize, Specialize!

 

I find it interesting that Microsoft has said that Windows is for “Do’ers” that it’s for creatives, and most importantly that it’s for people who create! That’s important. Why? People who create want to make money (hopefully). They are willing to pay money help them reach their end. Microsoft pushing away from the commoditization of the PC. They are pushing away from what Walt Mossberg said the pc has become, Furniture. They want Windows to become the platform that hardware makers can mold their hardware to let “do’ers” do. “Do’ers” spend money, they get s#1t done and will pay for products that help them reach their goals.

 

2)   ASP (Sky’s the ceiling)

 

Commoditization of the digital age has moved from the PC to the phone. In general, companies don’t make money from making phone hardware. Apple is that special case because they own the software. Look at Android. It doesn’t get to having close to 90% marketshare while taking home 10% of the profits by selling $700 Samsung Galaxys or Google Pixels. It does it by selling $50 Samsungs, LGs, and such. I bet PC manufactures are salivating at selling $1000+ PCs though. Sure they sell less, but margins are much larger, and this allows to get rid of huge overhead. Expect many job cuts in this area as manufactures get lean, mean, high-margin makin’ machines. Why do you think the gaming PC Market is exploding these past few years. Gamers are willing to spend crazy money that gives them those few precious FPS, milliseconds, and precision to excel.

 

3)   Input (VR, AR, Touch, Pen, Knobs, Game Controllers, voice, etc

 

Microsoft knows that it can’t let hardware manufactures do this on their own ::cough:: laptop trackpads ::cough::. They will provide the support for whatever input “do’ers” may need to get the job done. Hardware manufactures are just left to have the hardware support for the specific input somebody might need. If HP wants to build an AR device to sell to manufacturing plants, Windows already provides the software support for the inputs they need. No need to invent something new to support the hardware. Nothing new to add onto or muck up Windows. Think up of your need, build the hardware, and Microsoft has your back on the input support.

 

4)   The Future of Windows if filling every niche

 

Microsoft doesn’t just want you to go get a laptop with Windows anymore. They know you will most likely get a PC and it will most likely have Windows on it already. So how do you get people to love their PC again, as Satya wants you to do? Give customers the PC that fits their specific purpose. Design to the needs of the “do’er”. Whatever the “Do’er” needs give it to them. This is just the start to the specialization of the PC. I can see the specialization to various careers, jobs, etc. Once the PC Manufactures get on board, they will start making more money, easier, and faster. The “do’er” will be happier because their PC fulfills their need.

 

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9 Comments
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  1. 0 | Reply
    mmcpher Alpha Member #245 - 1 month ago

    I certainly like the emphasis on content creation, and the de-emphasis on the consumption model wherein consumers just sit and blink at their PC's as others push content at them, with a cash register continually sounding in the background.  

    Specialization without balkanization.  Specializing tends to come in at the high-end and at high prices.  Not everyone will care but it is a challenge to promote the high-end goodies without leaving the generalists pouting and feeling left out.  We still will need to talk across specialties to each other.  

    I like the the forecast for a flexible future when we will be able to access flat screens all over the place in all manner of forms.  But in that bright future, there still might be room for a pc in every home, right along with a chicken in every pot.  It's great to be able to access stuff on the fly, but it's also great knowing I "possess" my own stuff at home, on my pc's hard and back-up drives and that condifence allows me to take chances in accessing and working with my stuff from wherever I am.  

    I don't see the pc as "an appliance" (see, Silicon Valley) but as where the real work gets done and secured.  Right now, we are in an Exhibitionist's Age where so many want and need to flourish and vamp about what they're doing.  The overwhelming majority of this bright showing off is vaporous (thanks be).  The real, important work still goes on between the ears, and the eyes also generally know what the brain is making, without the 3D, 5K retina trimmings.    Computational speed and power is for more than displaying fluid images.  

  2. 0 | Reply
    orlbuckye - 3 weeks ago

    The thing is the OEM's design the PC's and the ODM's manufacture. The Compal's, Foxconn, Quanta's of the world are the manufacturers. MS is grabbing a niche market with their hardware as they don't really wan't to compete head to head with the OEM's. 

  3. 0 | Reply
    ghostrider - 2 weeks ago

    Creating specialised PC's is a big risk. The markets are much *much* smaller, but they have to put in the same amount of commitment and R&D, marketing etc. Shifting a 'do it all' box has always been the best solution for PC makers, but gave the PC it's boring, beige box reputation. I can see what MS are hinting at, but if it goes this way, it will push a lot of smaller vendors to the wall. Your HP's, Dell's and Lenovo's of this world might be able to cope, but many others won't.

    The general public are called 'consumers' for a reason. They're not creative, they have no urge to create, they just consume. Social media especially has turned the world into zombies who just stare at their facebook feeds all day, and the most creative thing they do is post a picture of what they had for lunch, or their pet sleeping. Many don't have a creative bone in their bodies. They have no interest in PC's whatsoever anymore. They might use one at work, but everything else is Android or iOS.

    Microsoft trying to 'reinvent' the PC isn't going to change this. The Enterprise is Microsoft's last bastion. They're the only ones still buying PC's in any numbers, but eventually there will be a seismic shift in this market too. One other unfortunate side effect of re-packaging the specialised PC is the cost to the vendor. HP have shown some interesting ideas, but because they know they won't be box shifting in any volume, they compensate by increasing the price to extreme levels. Take the 'HP Elite Slice' for example. Small, neat, looks nice - starts at $699. Forget it. Game over.  

  4. 0 | Reply
    maethorechannen Alpha Member #377 - 1 month ago

    Microsoft has said that Windows is for “Do’ers”

     

    They say that because it sounds better than "Enterprise and prosumer".

  5. 0 | Reply
    MutualCore - 1 month ago

    What about the average person who can only afford a $200 HP Stream 11?

    1. 1 | Reply
      emanon2121 - 1 month ago
      In reply to MutualCore:
      You will then pick up a stream 11.  That customer is slowly giving way to smartphones and tablets . 
    2. 0 | Reply
      maethorechannen Alpha Member #377 - 1 month ago
      In reply to MutualCore:

      They're probably better off with a Chromebook, once Android app compatibility is widely rolled out.

  6. 0 | Reply
    hrlngrv Alpha Member #100 - 1 month ago

    If one's work involves some accounting, some statistics, some purer mathematics, some programming and some technical writing, what's the ideal PC?

    1. 0 | Reply
      emanon2121 - 1 month ago
      In reply to hrlngrv:

      Is whatever is ideal to that person's .  Traditoonal PCs won't go away .  That person will probably pay for hardware that will help them accomplish their goals.  No mature what it may be .