I wish it weren’t, but if generating advertising revenue is part of the Windows strategy going forward, Microsoft should at least do us the courtesy of letting us pay a little bit to remove them like Amazon does on their ad-supported Kindles. Show us ads on the Windows lock screen, start menu, and Edge, but then for $20 let us remove them from all of those places. Include ad-removal in M365 Personal and Family subscriptions to drive adoption. PC makers could load the ad-supported version on cheap PCs and put the ad-free version on premium PCs to further differentiate them.