Sony Cuts the Price of PlayStation VR

Posted on August 28, 2017 by Paul Thurrott in Games with 10 Comments

Sony Cuts the Price of PlayStation VR

With Microsoft set to unleash its Windows Mixed Reality platform on PCs, Sony has effectively cut the price of PlayStation VR.

“This is a great time to jump into the PlayStation VR experience, with a huge lineup of over 100 games, including recent favorites like Arizona Sunshine, SUPERHOT VR, Tiny Trax, Fantastic Contraption and Dino Frontier,” Sony vice president Mary Yee writes. “If you’re new to PS VR, don’t miss out on marquee titles like Farpoint, Batman: Arkham VR, Star Trek: Bridge Crew and Resident Evil 7 Biohazard.”

I write “effectively” above because the base price of PlayStation VR—$399.99 in the U.S.—hasn’t actually changed. Instead, what Sony is doing is bundling the PS VR with the PlayStation Camera, which is required for PS VR, for $399.99. The PS Camera normally sells for about $50. So this is basically a $50 price cut.

Sony is also offering a second bundle, called the PlayStation VR Worlds bundle, which includes the PS VR headset, the PS Camera, two PlayStation Move motion controllers, and PlayStation VR Worlds for a new lower price of $449. This bundle will be available for purchase starting September 1.

If you’re not familiar with Sony’s PlayStation VR titles—understandable—you can find out what’s available here.

Sony’s price cuts are probably due to the same factors that led HTC to cut prices recently on the Vive: Lower component costs and a public apathy about virtual and mixed reality. But it’s an interesting coincidence that Sony has met the base pricing on Windows Mixed Reality, no?

 

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Comments (10)

10 responses to “Sony Cuts the Price of PlayStation VR”

  1. Avatar

    Bats

    Interesting coincindence? Heck no. It's called competition. It's basic supply and demand. An increase in supply with demand being constant, means lower prices. Playstation owners/fanboys need the Xbox to have a VR set as well. When that happens, one can expect the price for the PS VR to go even lower. 


    Sony can't expect to keep their VR prices the same, when their gaming competition's are lower. Sony clearly isn't Microsoft.


    Only Microsoft would over-value their products and price it accordingly.

  2. Avatar

    Stooks

    So the logic is because Microsoft is going to release a mixed reality solution on PC's.......now after everyone else.......that Sony is cutting the price on its console VR solution?????


    Really? That is a serious leap. I could almost buy they are doing it to counter the Xbox One X launch, since the X is a better console/launch timing and the PS4/PRO have this gimmicky VR thing but even that is a stretch.


    How about this VR stuff is basically a flop and Sony is trying to move product? Same with the other vendors who have cut prices. I hate to say this but the Microsoft stuff is probably a flop as well and it has not even launched yet.


    Maybe Apple will move the world with their AR in iOS 11, but I would not hold my breath.

  3. Avatar

    MutualCore

    This can't be good for Sony. At best now $399 is break even. All out of fear of Windows Mixed Reality headsets coming in the fall.

  4. Avatar

    Darmok N Jalad

    Playstation VR has actually been relatively successful. It already sold over 1M units in June, which was 8 months since it was released. That's not bad at all considering it is limited to PS4 owners. It helps that PSVR was already considered a relative bargain, so this deal sounds more like it's trying to keep the sales momentum going as opposed to answering whatever MS may throw out. And not to be negative, but given MS's track record on things like this, I wonder how much confidence there will be in MS's commitment to Windows Mixed Reality, and will there be an answer to PSVR for Xbox?

    I also question how wide the range of appeal VR will have. I just wonder about things like motion sickness (I think it would get me), and the idea that you strap something bulky on your head for recreation. 3D TV was a total flop, and that just required wearing some glasses. Just how lazy are people going to be when they sit down to be lazy?

    • Avatar

      Stooks

      In reply to Darmok N Jalad:

      "I also question how wide the range of appeal VR will have."


      This! The handful of friends I have that bought VR gear, at hefty price, never really use it anymore. They are great dust collectors. Yes Sony has sold a million. The cheapest of options was bound to sell more but it is only 1/60th of the PS4 customer base that has chosen to support it.


      Microsoft should focus on AR for business. If consumer VR every really takes off jump in then.

  5. Avatar

    chrisrut

    "But it’s an interesting coincidence that Sony has met the base pricing on Windows Mixed Reality, no?"


    Yes, "coincidence."


    In auto-racing, this would be what is called "the silly season" when every player reshuffles the deck.

  6. Avatar

    wshwe

    The games subsidize the cost of the hardware.

  7. Avatar

    rameshthanikodi

    I'm actually pretty damn sure that this price cut was triggered by Sony in response to the Oculus and HTC Vive price cuts. Oculus was the first to cut prices, and then HTC cut prices for the Vive, and now Sony. Really doubt Microsoft has anything to do with it.

    • Avatar

      Tony Barrett

      In reply to FalseAgent:

      I agree. MS has no real VR presence (I don't count Hololens as a consumer product). Oculus and HTC meanwhile are realizing their products are way overpriced. Ultimately though, all VR/AR is just a gimmick. Only gamers and pro markets will get any real use of it. The general public couldn't care less.

  8. Avatar

    2ilent8cho

    My PSVR did gather dust for 2 months until last week when a new game came out , Paranormal Activity and i started using it again. Its purely waiting for content that is the issue. My favourite game ' i expect you to die' only has 4 levels but are working on more content, Batman is very short, can complete it in an hour. I still love it!

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