EA Launches Technical Test of Its Cloud Game Streaming Service

Not all that surprising, EA is getting into the cloud-streaming market and has begun testing its new service. Announced on Medium, the company is randomly selecting users to participate in a technical preview to test its upcoming service.

With Microsoft and Google either launching or entering public betas of their streaming services later this year, EA is on-track to enter the market around the same time. And the idea is similar, stream games from the cloud, rather than hosting them locally.

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Initially, EA is offering beta-testers the ability to stream FIFA 19, Titanfall 2, Need for Speed Rivals, and Unravel. The intent of the technical test is to understand the latency and ‘jitter’ of the game in real-world scenarios.

As for the backend, it looks like EA is building their own technology. The company states in the announcement post that they are using AWS and the public cloud, to build out their network. And because EA isn’t explicitly locked-in to AWS, they can use Google and Azure data centers to help bring their content physically closer to users when needed.

And like Microsoft and Google, EA expects to bring its streaming services to mobile devices.

EA has a massive library of games and the cashflow to build-out a competitive streaming service and it’s clear that they will be entering this market in the near future. While we wait to see how Microsoft’s services perform in the real-world, EA and Google are a step ahead of Microsoft, for the moment.

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Conversation 6 comments

  • martinusv2

    Premium Member
    10 September, 2019 - 8:37 am

    <p>You get random play time by buying loot boxes (err surprise mechanics). </p>

  • jeff.bane

    10 September, 2019 - 9:34 am

    <p>Max subscription is upon us. I can't do anymore monthlies. </p>

  • Thom77

    10 September, 2019 - 9:54 am

    <p>Steam, Epic, Origin .. all having exclusives</p><p><br></p><p>Dont forget GOG, which is DRM free and the first place I look.</p><p><br></p><p>And then dont forget some games like the Assassins Creed series on Steam makes you have a third party account to play.</p><p><br></p><p>Now EA offers a subscription on top of all microtransactions they have watered down games with. And their Origin launcher is horrible always needing to check in online AKA getting permission to run the game you bought.</p><p><br></p><p>And games are basically released in beta now, where features are bugged or incomplete.</p><p><br></p><p>Madden 20 has come out while Madden 19 is still a mess with bugs and OP Linebackers. EA releases a patch that fixes 2 things and breaks 4. </p><p><br></p><p>Meanwhile, these companies treat their customers like crap, lecturing them, and forcing agendas down their throats through their games.</p><p><br></p><p>What a mess.</p><p><br></p><p>The crash can't happen soon enough.</p>

  • RonV42

    Premium Member
    10 September, 2019 - 10:36 am

    <p>Consolidation can't come soon enough. I don't need 10 different stores and streaming platforms to play all the games. </p>

  • darkgrayknight

    Premium Member
    10 September, 2019 - 7:38 pm

    <p>Ugh, I don't like this current iteration of streaming technology. Why do I have to search four or five different services for a particular movie or show (or now game)? This moves us further from having access to all the things we want. It was actually better when I had it all stored in Windows Home Server and streamed it wherever I needed it. I'm hoping something will change for this in the future and we can get back to better integration regardless of hardware and applications.</p>

  • bluvg

    11 September, 2019 - 11:07 am

    <p>Maybe they'll bring back Silent Death Online?? :D:D Man, I miss that game, and I'm not a gamer.</p>

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