NVIDIA announced today that it is raising the price of GeForce NOW from $4.99 per month to $9.99 per month. But not for existing Founders members who keep their subscription going.
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Additionally, NVIDIA is adding a new premium offering called the Priority membership, whose members will receive the same benefits as Founders members. These include priority access to gaming sessions, extended session lengths, and RTX ON for ray-traced graphics and DLSS in supported games. That membership costs $9.99 per month, and there’s a new annual membership option for $99.99.
NVIDIA also noted that it’s working to improve streaming quality. The latest update to the GeForce NOW app offers adaptive Vsync technology that synchronizes frame rates at 60 or 59.94 Hz on the server-side to match the client display, reducing stutter and latency on supported games. A new adaptive de-jitter technology will increase bit rates for improved quality over choppy networks, too, NVIDIA says.