GeForce NOW Raises Prices, But Not for Founders

Posted on March 18, 2021 by Paul Thurrott in Games, PC gaming with 4 Comments

NVIDIA announced today that it is raising the price of GeForce NOW from $4.99 per month to $9.99 per month. But not for existing Founders members who keep their subscription going.

“GeForce NOW members who started a paid Founders membership on or before March 17, 2021 will continue to receive the introductory price of $4.99/month for the plan features without a set end date, so long as NVIDIA offers the GeForce NOW service in your country,” an email from NVIDIA reads. “To keep the Founders for Life benefit, you must maintain your on-going paid Founders membership without interruption. That requires you keep your payment information current and make timely payments. You must also use the service in accordance with the terms of use.”

Additionally, NVIDIA is adding a new premium offering called the Priority membership, whose members will receive the same benefits as Founders members. These include priority access to gaming sessions, extended session lengths, and RTX ON for ray-traced graphics and DLSS in supported games. That membership costs $9.99 per month, and there’s a new annual membership option for $99.99.

NVIDIA also noted that it’s working to improve streaming quality. The latest update to the GeForce NOW app offers adaptive Vsync technology that synchronizes frame rates at 60 or 59.94 Hz on the server-side to match the client display, reducing stutter and latency on supported games. A new adaptive de-jitter technology will increase bit rates for improved quality over choppy networks, too, NVIDIA says.

You can learn more at the GeForce Now website.

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Comments (4)

4 responses to “GeForce NOW Raises Prices, But Not for Founders”

  1. Sir_Timbit

    I'm a casual gamer at best but will be interested to see how much they grow this year. It's an awful time to be looking for new components--our local stores never have anything higher than a GeForce 1030 in stock. New gen consoles seem to be in the same situation, and then you're possibly dealing with limited storage on them. Maybe this might be the way to go this year if you're a gamer?

  2. crunchyfrog

    I signed up for a free account but never was able to test the service because they push free users to the bottom with 4 hour wait times so I never got to use it. Had they allowed free users to test the service right away, at least for a limited time, I might have subscribed.

  3. jtdennis

    I've been a happy GFN user since the beta. I got in on the founders pricing primarily because they made the free users wait. Without having the best hardware to play on it's been great for my casual level of gaming.

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