GeForce NOW Raises Prices, But Not for Founders
- Paul Thurrott
- Mar 18, 2021
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NVIDIA announced today that it is raising the price of GeForce NOW from $4.99 per month to $9.99 per month. But not for existing Founders members who keep their subscription going.
“GeForce NOW members who started a paid Founders membership on or before March 17, 2021 will continue to receive the introductory price of $4.99/month for the plan features without a set end date, so long as NVIDIA offers the GeForce NOW service in your country,” an email from NVIDIA reads. “To keep the Founders for Life benefit, you must maintain your on-going paid Founders membership without interruption. That requires you keep your payment information current and make timely payments. You must also use the service in accordance with the terms of use.”
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Additionally, NVIDIA is adding a new premium offering called the Priority membership, whose members will receive the same benefits as Founders members. These include priority access to gaming sessions, extended session lengths, and RTX ON for ray-traced graphics and DLSS in supported games. That membership costs $9.99 per month, and there’s a new annual membership option for $99.99.
NVIDIA also noted that it’s working to improve streaming quality. The latest update to the GeForce NOW app offers adaptive Vsync technology that synchronizes frame rates at 60 or 59.94 Hz on the server-side to match the client display, reducing stutter and latency on supported games. A new adaptive de-jitter technology will increase bit rates for improved quality over choppy networks, too, NVIDIA says.