Google Spends $40 Million for Fossil’s Smartwatch Tech

Posted on January 17, 2019 by Mehedi Hassan in Google with 9 Comments

Fossil, the makers of the popular hybrid watches, is partnering with Google. The company today announced that Google is spending $40 million for Fossil’s intellectual property.

The deal will see a portion of Fossil’s R&D team joining Google to work on the computer’s own smartwatch-related products like Wear OS, and the long speculated Pixel Watch. Fossil says Google is buying a smartwatch tech the company is currently building, though it won’t exactly say what the technology is.

“The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer,” said Stacey Burr, the Vice President of Product Management at Google’s Wear OS team.

The $40 million deal is a big deal for Google’s future investment on Wear OS. Google’s Wear OS devices are obviously falling behind Apple Watch, and maybe the deal will help push Google ahead. The company is believed to be working on its own smartwatches powered by Wear OS, and this new tech that’s currently being built by Fossil could play a huge role in its success. For now, it’s a little too early to tell.

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Comments (10)

10 responses to “Google Spends $40 Million for Fossil’s Smartwatch Tech”

  1. Stokkolm

    Sounds like a bargain.

  2. jimchamplin

    Does the secret technology include anything to make them smaller than wearing a grandfather clock on your hand?

  3. wolters

    I moved over to Galaxy Watch due to battery life and better Health Tracking. It is still better than WearOS in those aspects, even if you don't get Google Services on the Galaxy Watch. I'd gladly return to a Pixel Watch if it had 2+ day battery life and Health Tracking that is on par with Samsung Health.

  4. RonH

    I moved on to Garmin

  5. Pbike908

    It's safe to say, Fossil isn't (wasn't) making any money in this endeavor...I can't imagine what Fossil has come up with that Motorola, Samsung, etc. haven't. Sounds like Google just wants to release a pixel watch ASAP...

  6. Kudupa

    Google's smartwatch strategy is hot garbage as almost all of them look bad or not worth spending money on. Garmin is a way better option than any of these phones if you are looking health trackers with smart features and almost 4-5 days of battery life.

    Im not sure what's Google doing with this watch strategy.

  7. bluesman57

    If you're mainly interested in health tracking, definitely get a Garmin or a Fitbit. I have a Garmin bike computer, so I didn't need duplicate functionality, I wanted the Wear OS features: notifications, the ability to respond to texts and emails from the watch, ability to screen calls. My LG Sport stopped charging, so I ordered a Fossil Sport because it's pretty much the only reasonably priced option for Wear OS right now. This watch is much smaller, thinner and lighter than the LG or the Moto 360 I had previously. Battery life and performance (speed) is about the same. Good charger design, and takes standard watch bands. Very happy with it so far.

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