Google’s Hardware Failure is Inevitable (Premium)


According to a new report, Google is scaling back its hardware ambitions and will downsize the group that makes its laptops and tablets. If true, this is a stunning failure for a company that has been desperate to mimic Apple’s success. But this was also inevitable. Google is no Apple, and its business model precludes this type of success.

And yes, Microsoft provides an interesting proof-point for the limits of competing with your own partners.

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