Google Putting More Interactive Results and Search Ads on Assistant

Posted on April 6, 2019 by Mehedi Hassan in Google with 5 Comments

Google is making some changes to the Assistant to help you get more done. The company is introducing new types of rich results that help you do more without actually needing to leave Assistant.

Google says the new update makes it so that the result cards “clearly represent the key information” you are looking for. It is also introducing a new interface for certain categories like events, where you will see a direct list of events in a certain area, for example. But more importantly, it’s adding a number of new tools like a color picker, tip calculator, mortgage calculator, metronome music pacer, and a bubble level that can be used directly from Assistant.

And for responses that come from the web, Google is improving the interface to show you the “full set” of search results from the web. The company is also using this as a way to introduce ads into the search results, so now when you ask Assistant for something and it pulls the results from the web, you will see the regular responses, along with a sponsored link at the top:

The new interactive results are going to be some much welcomed additions, but it will be interesting to see if users will be bothered by the new ads that come with the search results.

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