A new report claims that Google could use its own custom microprocessors in Pixel handsets and Chromebooks by 2021. The too-obvious comparison here is Apple, makes its own A-series microprocessors. But this is about much more than Apple envy.

“Google has made significant progress toward developing its own processor to power future versions of its Pixel smartphone as soon as next year, and eventually Chromebooks as well, a report in Axios claims. “The move ... would be a blow to Qualcomm, which supplies processors for many current high-end phones, including the Pixel.”