Claiming that Microsoft has somehow made the PC cool again is both wrong and disrespectful to the companies that toiled for years to improve PC design, reliability, and performance.
There are two recent memes---which appear to have their origins with the same small set of partisan tech bloggers---that Microsoft has somehow single-handily out-designed Apple and its lust-worthy products while saving the PC from certain doom. These stories probably play well in Redmond, and with those people silly enough to put all their hopes and dreams into a tech conglomerate. But they're just stories. And those stories do not fully reflect reality.