As promised, Essential is coming out with three new limited edition colours for its flagship smartphone, the PH-1. Despite selling only about 90 thousand units of its first ever smartphone, the $1 billion startup actually seems quite excited about these new colors.
The new colors, Ocean Depths, Stellar Gray, and Copper Black aren’t going on sale at the same time. The company is kicking off the release with the launch of the Ocean Depths model in a few hours, with the Stellar Gray model set to follow on the 20th February (12pm PST) and the Copper Black will be going live on the 22nd of February (12pm PST). These new editions are more than just about the looks, and they all feel different from the regular variants.
“We know many of you have been patiently waiting for these new colors and we’re sorry for the long wait. Each new Essential Phone color embodies meticulous craftsmanship and innovation. Our team of designers and engineers spent months developing custom ceramic colors, a feat that is much more complex and challenging than altering colors on standard materials such as plastic,” said Linda Jiang, the head of industrial design at Essential.
Essential marketed the new colors as “a new wave” for the Essential Phone, although it’s nothing close to that. The new colors are definitely quite stunning, but it’s unlikely to correct the failure that’s been the company’s first attempt at making a premium Android experience. The company is believed to be working on the PH-2, so you may want to wait a bit longer for the next big thing from the firm.