Essential Launches Three New Limited Edition Colors for Its Flagship Phone
- Mehedi Hassan
- Feb 15, 2018
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5
As promised, Essential is coming out with three new limited edition colours for its flagship smartphone, the PH-1. Despite selling only about 90 thousand units of its first ever smartphone, the $1 billion startup actually seems quite excited about these new colors.
The new colors, Ocean Depths, Stellar Gray, and Copper Black aren’t going on sale at the same time. The company is kicking off the release with the launch of the Ocean Depths model in a few hours, with the Stellar Gray model set to follow on the 20th February (12pm PST) and the Copper Black will be going live on the 22nd of February (12pm PST). These new editions are more than just about the looks, and they all feel different from the regular variants.
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“We know many of you have been patiently waiting for these new colors and we’re sorry for the long wait. Each new Essential Phone color embodies meticulous craftsmanship and innovation. Our team of designers and engineers spent months developing custom ceramic colors, a feat that is much more complex and challenging than altering colors on standard materials such as plastic,” said Linda Jiang, the head of industrial design at Essential.
Essential marketed the new colors as “a new wave” for the Essential Phone, although it’s nothing close to that. The new colors are definitely quite stunning, but it’s unlikely to correct the failure that’s been the company’s first attempt at making a premium Android experience. The company is believed to be working on the PH-2, so you may want to wait a bit longer for the next big thing from the firm.
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Conversation 5 comments
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skane2600
<p>Given the poor sales aren't all Essential Phones "essentially" limited editions?</p>
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Bats
<p>Exactly what was the "failure" of the first phone? Ya know,..this website is getting pretty good at declaring failure for pretty much anything without pointing to it.</p><p>Did Meddhi think people would not notice? So, Meddhi….point it out. That's because I am under the impression that the consumer masses are rejecting this phone, because of some technical flaw within it's operation. </p><p>I don't think there was any. Paul Thurrott mentioned some things before, but…LOL…they were not important at all. At least not to the 99% of the rest of the world. </p><p>The only phones that have really failed in this space were Blackberries and Windows Phones. That's all because of the tremendous shortcoming of their Operating Systems. However, with Android it's a different story.</p><p>Believe me, no one cares about "screen resolution" or "pixellation" or whatever technical term that is often used to describe the components of smartphones. What people care about is that it takes good pictures, which almost every smartphone does and if he/she can log onto Facebook. </p><p>What Essential needs to do, is to create a low end smartphone costing about half of their flagship. In addition, they have to pay a company to market their product and make it well known. The problem with Essential is that no one knows it exists. </p><p>One of the reasons, the Google Pixel line has been so successful for Google is because they have have been marketing their product to the masses. </p><p>LOL…I know Paul (and probably Meddhi) thinks that the Pixel failed. It didn't. When you easily eclipse Nexus phone and double Pixel 1st gen phone, that's not a failure. It's especially not a failure, when there is a specific purpose for the Pixel phone. </p><p>Anyway, I digress….</p><p>All the Essential phone needs to do is out-galaxy the Samsung Galaxy in terms of marketing and "showmanship." People buy the Galaxy because it looks cool "on them" and it's a great brand to carry. In a way, it's like a "status" symbol almost the same way iPhone is. Essential needs to do that. No one cares about "notches" or "4K screen" or "the Operating System." People only care, whether they can use it the way they want to at a price the can afford.</p>
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skane2600
<blockquote><a href="#246172"><em>In reply to Bats:</em></a></blockquote><p>The essential phone failed primarily because it was a no-name phone at a premium price that had no unique capabilities.</p><p><br></p><p>"The only phones that have really failed in this space were Blackberries and Windows Phones. That's all because of the tremendous shortcoming of their Operating Systems. However, with Android it's a different story."</p><p><br></p><p>What was the "tremendous shortcoming" of the Windows Phone OS compared to Android at the time that the former was introduced? </p><p><br></p><p>"Believe me, no one cares about "screen resolution" or "pixellation" or whatever technical term that is often used to describe the components of smartphones"</p><p><br></p><p>For people who buy phones that cost less than $100 that might be true but not so much for those who buy a medium price model and certainly not people buying premium phones. </p>