Fitbit is taking an interesting approach with the company’s newest fitness devices. The company launched a new product called Fitness Inspire on Friday, a new solution for employees and health insurance members.
CNBC reports that the company’s new Fitbit Inspire and Fitbit Inspire HR are devices that are exclusively available to businesses and health insurance members. “These special release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members,” Fitbit said on the official site for Inspire, though the product didn’t get much of a flashy launch, probably because its heavy focus on commercial customers.
Fitbit hasn’t announced any official pricing for these new devices, though it’s apparently the company’s cheapest device so far. The company already has software that allows companies to track the health of employees, and with Inspire everything comes together to form a complete solution that businesses can use to improve the health of their employees.