Intel Debuts 11th-Generation Core Chips, New Logo

Posted on September 2, 2020 by Paul Thurrott in Hardware, Mobile with 18 Comments

Today, Intel announced its 11th-generation Core processors for laptops alongside a new corporate logo and rebranding.

“Today we are excited to launch the world’s best processor for thin and light laptops: Our 11th [generation] Intel Core processor,” Intel’s Raja Koduri said during a virtual launch event.

Intel’s 11th-generation Core processors, previously codenamed Tiger Lake, will come in i3, i5, and i7 variants and a total of 9 different SKUs, or models across both its U- and Y-series. They ship with Intel’s new Xe integrated graphics, most with a more efficient and lower-power version that will help facilitate very thin and light PCs.

Like the previous-generation Core processors, the Tiger Lake chips are built on Intel’s 10-nanometer manufacturing process at a time when its competitors are delivering 7-nm designs and racing forward to 5- and even 3-nm designs. But Intel claims that its “SuperFin design” helps it provide faster processing speeds with lower power consumption than is typical at 10-nm.

Intel also debuted its second-generation Project Athena certification program, called Intel Evo, which guarantees that certified laptops will stay powered for at least 9 hours in real-world use, support fast charging (at least four hours of charge in 30 minutes, will wake in less than one second, and will utilize Wi-Fi 6 and Thunderbolt 4.

Finally, Intel also showed off its new corporate logo, which is just the third logo refresh in its history. It’s processor brands, like Core, Xeon, Iris, and Evo have all been subtly redesigned as well to work more naturally within Intel’s new visual branding.

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Comments (18)

18 responses to “Intel Debuts 11th-Generation Core Chips, New Logo”

  1. rusty chameleon

    There are some really compelling Ryzen-based laptops emerging out there.

    Seems like Intel has really lost its mojo.

  2. glenn8878

    I hope fanless, dual screens, high performance, thin and lightweight laptops are in the near future. And all day battery longevity, high resolution, and USB-C. And high capacity SSD. And Windows 10 that supports it.

  3. madthinus

    These processors is truly exciting. Looking forward to the reviews.

  4. sandy

    Any mention of reducing microarchitectural data sampling & sidechannel security vulnerabilities (spectre, meltdown, etc.), without reducing performance? Oh and securing Thunderbolt? (I'm thinking of DMA being used to read-off encryption keys & passwords directly from RAM just by plugging in a TB device.)

    Rebranding can often be a warning when a company is in a downward spiral (let's distract everyone from how our business isn't doing as good as they'd like by changing our logo or even name!).

    The previous logo wasn't that old - and I didn't see anything wrong with it - while the new logo is barely that; it's just their name in a particular font with the . on the i being in a different colour.

    • Elwood P Suggins

      In reply to Sandy:

      Actually, the previous 'swoosh' logo was nearly 30 years old (time flies!) - it outlived the famous original 'dropped -e' Intel logo by more than a half-dozen years.

      The 'swoosh' logo and 'Intel Inside' campaign of the early 90's kicked off a great ~10 year run by Intel... but I don't think history is going to repeat itself here.

  5. brettscoast

    Look forward to seeing how the new Xe integrated graphics performs in real world scenarios. The promise of improved battery life, performance is always welcome.

  6. winbookxl2

    Intel's new logo is refreshing to see, but I hope these processors help them reach the hurdle the need to go over to remain dominate in the CPU computing industry.

    These processors would have been great in the refreshed Apple Macbook Pro and Macbook Air lineups.

  7. dougkinzinger

    Nice they let their Platinum Partners know this... :D

  8. shawnthebeachy

    Actually like the new logo.

    Also last paragraph: "It’s processor brands..." :P

  9. solomonrex

    This is a tough announcement to make after they Osborned it by announcing a collaboration with other fabs. I'm sure they'll be slightly better than last year's Intel-based laptops, but Apple is going to drop very soon now and show them up.

  10. RobertJasiek

    So far, the promised Y with 4.5W for tablets are missing!

  11. veermaharaj

    For a more detailed analysis, see Gamers Nexus video:

    Intel Won't Stop Talking About AMD: New Tiger Lake CPU Specs & 11th Gen "Benchmarks"

    Also, id kill to see steve and paul do a video together.

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