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The Mainstream Press Doesn’t Understand Microsoft or Windows (Premium)

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I read several mainstream news publications, and I’m always teetering between amused and concerned when confronted by their coverage of personal technology. No, not John Gruber faux outrage over some perceived slight, just concern. It’s not just antitrust regulators who are focused on the biggest of the bad players in our industry---Amazon, Apple, Google, and Meta---it’s clear that the mainstream press falls into this group, too. And they just don’t get Windows, or what Microsoft is doing with Windows.

And Microsoft continues to use this ignorance to its advantage, moving ever more aggressively to push its own products and services in Windows, track users without their consent while offering no way out, and spamming users with ads and crapware.

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