Apple’s an interesting company. And it has always been able to generate positive press for doing next to nothing, like finally replacing the terrible butterfly keyboards that it tortured its MacBook customers with for years. Huzzah!
The iPhone SE falls into this same category. And it was interesting watching reviewers trying to outdo each other in praising the company for doing nothing particularly special. Yes, the iPhone SE starts at only $400. And that’s the end of anything good I have to say about it.