Google: Over 20 Android Wear 2.0 Watches are Coming This Year

Posted on September 8, 2017 by Paul Thurrott in Android with 23 Comments

Google: Over 20 Android Wear 2.0 Watches are Coming This Year

It’s fair to say that Google’s Android Wear platform has been a spectacular failure. But they keep trying. And Google’s partners will apparently release over 20 new Android Wear 2.0-based smartwatches by the end of the year.

Color me … skeptical.

“Android Wear was created to take smartwatches beyond ‘one size fits all’,” Google VP David Singleton says. “That’s why we’re thrilled there are even more ways to express your style this fall—all while keeping you informed with messages at a glance, activity tracking, and help from your Google Assistant.”

Singleton rattles off a list of these partners, which includes designer brands like Diesel, Emporio Armani, Fossil, Guess, Gc, Hugo Boss, Michael Kors and Tommy Hilfiger, not to mention Louis Vuitton, Montblanc, TAG Heuer. Movado and ZTE. And there are more pedestrian offerings coming from Huawei, Polar, Ticwatch, and, yes Casio, among others.

So … I don’t know. Android Watch as a platform really does make sense to me. And I’ve always felt that Android Wear offered better and more discoverable navigation than Apple Watch. But the devices themselves, and I’ve owned several, are uniformly terrible, with bad battery life and usually bulky designs.

Will this change with Android Wear 2.0? I doubt it. But I’ll keep watching.

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Comments (23)

23 responses to “Google: Over 20 Android Wear 2.0 Watches are Coming This Year”

  1. jimchamplin

    If Casio makes a G-Shock with Android Wear, that could change my smartwatch plans entirely.


    Of course on the other hand, if they ask too much for it then it won't even be a blip on my radar. Fully expecting it to not even be a blip on my radar.

  2. per

    For the normal person, there is not much use for a smartwatch. For me, responding to Microsoft Authenticator is reason enough.


    But "spectacular failure"? It's still too early to say. Besides, what words are left to describe Microsoft's efforts? :)

  3. Bats

    Are you kidding, Tag Heur was very successful!


    I'll say this before and I'll say it again. The problem with smartwatches isn't it's functionality, it's the style, the price, and it's marriage to a phone.


    LOL...Paul thinks it's because of battery and bulky designs? LOL, I know that Paul is 50 years old, but did he skip the decades of the 80's and 90's or was he so intune to his Amiga? The reason why Paul understand is very simple. Just look at him. With all due respect he's a 50 year old, overweight, tech blogger, who wears t-shirts with the letter "T" on it. Therefore he's coming from a technologist point of view and not from a normal person or a celebrity. All smart watches lack style.


    Today, watches are stylish accessories first and telling time second. That's just the truth. Take for example the Moto 360. Every tech blogger praised how beautiful that watch, except for me....because I live "Realsville." It was nothing more than a plain watch. The only thing that made the watch look a little decent was the face and for the most part that face was turned off.


    LOL...Android Wear 2.0 is a failure? LOL...did some one tell Tag Heur that? Paul must have missed the articles that daid that Tag Heur's Connected Watches were a success. So much so, that they developed a second generation. Paul must not have known that Tag is a high end watch company. He must have thought that Motorola, LG, and Huawei were real watch companies that specialize in design and style. LOL...who the hell would be stupid enough to think that? Now you have the big hitters up at the plate. Louis Vuitton, Montblanc, Movado, Boss, Armani....these are all high end fashion labels. They are all trying to have the same success Tag Heur had with their Android Wear Watches. LOL...why the heck did Paul stick "ZTE" in their company? LOL.....funny.


    Let's not forget, Paul Thurrott is the guy that called Google Home, the "fatal flaw" and then he went out and bought one...AGAIN.

    • Mcgillivray

      In reply to Bats:


      Can you post a link to your tech blogging site? You said "every tech blogger... except for me" So I'd like to read all your articles, especially if you live in "Realsville"... Just curious, might actually be some good reading as I don't always agree with all bloggers, but I don't go around putting them down either.

    • SvenJ

      In reply to Bats: Yea, I don't know about $1500-$3000 smartwatches. When you buy a Tag Hauer, Montblanc, Armani, etc. watch, you sort of expect to get something you can pass down to your heirs in the will. If you build a Watch that has some connectivity to buzz and show some minimal indication based on notifications, that functions as a high end watch if that support goes away, fine. If the watch depends on Android, iOS, Windows to have any utility, you will be replacing it in a couple of years. When the battery dies, you need to be able to take it to a little old guy with an eye loupe. You don't expect to ship it off and get a refurb in it's place. Tough call for even a $250-$500 device for the majority of folks.
      I'm sure the high end fashion watch makers will do fine. There is a segment of society that can afford them, and will buy them because they can, and their margin is like jewelry.


    • PincasX

      In reply to Bats:

      It's a bit of a mistake to say that because Tag has has some success with AW that AW overall is successful. Other watch makers haven't had the same level of success with AW and it sits around 18% of market share for smart watches. So, it clearly hasn't taken off but I'm also disinclined to say it is a failure. I think it is way to early to call AW either a success or failure.


      I think you are totally spot on that Paul, another other tech pendants, misses the boat on the wearables from because he looks at it via the technology sense only rather than from fashion that incorporates fashion or as a fitness. Fashion and fitness aren't his areas of interest so they are clear blind spots. It is no accident that Apple approached the market form a fashion and fitness standpoint and now has over 50% of the smart watch market. Of course, Paul will also tell you that Apple has failed despite making 10+ billion dollars a year in revenue.



  4. Angusmatheson

    The worst pun ever on this site. That last line was brilliant.

  5. RonH

    the new Fitbit Ionic looks interesting...

  6. Bluesman57

    I wear the Moto 360 2nd Generation everywhere I go. I've had it since it came out, and I've never had the battery die in one day (yes you have to charge it every night). It would be nice if it were a little thinner and lighter, but all the prestige analog watches are just as big.

    I wish it had NFC, but I still love it, flat tire and all.

  7. WesHaire

    I had the Galaxy Gear S and now the Gear S3, to go along with my Samsung phones, and have been very happy with them. The only thing I miss from the Gear S is the ability to take quick photos. Beyond that, the S3 Frontier has been very nice.

  8. Tony Barrett

    I'd hardly call it a failure. Just because Android owners don't go out and buy everything with a specific logo on it like Apple owners do. Smartwatches are not an essential item, so it's never going to be a vertical growth market like Smartphones. If you want one, you'll get one. I've been an AW owner (LG G Watch R) since the end of 2015, and see many people with Android smartwatches now. I love it, and couldn't be without it. It's not perfect, but no smartwatch is... yet. Seems like Google are in it for the long haul, but wearables seem to be a slow burner in sales. Their time will come.

    • Angusmatheson

      In reply to ghostrider:

      Global smartwatch shipments at 6.2 million units in Q1 2017 were up 48% YoY. Apple's watchOS maintained the top spot with 57% market share. Tizen with 19% share took second place from Android Wear this quarter for the first time since Q4 2015. Android Wear vendors together accounted 18% share and took the #3 rank. Our report tracks global smartwatch shipments and share for leading vendors by quarter from 2013 to Q1 2017. It can be used by device makers, component suppliers, operators, developers, content suppliers and other stakeholders to determine the size and growth rate of the global market.


      given Androids amazing phone market share, 18% seems like not a success. At least last year a lot of previous Android wear makes decided not to make watches which also seems to suggest not a success. Admittedly I live in Northern California, which high a very high iPhone use, I see at least 10 to 1 maybe even 20 to 1 - Apple Watch to Android Wear. But Fitbit seems to be killing it. I see maybe 2 to 3 to 1 for its ro Apple watches. The question is Fitbit like an iPod which locks users in, or like a Garmen Navigation device, to be replaced when a better multifunctional device comes along?



      • Angusmatheson

        Fitbit, which has consistently been at the top in terms of market share, fell dramatically. The company, which makes products such as the Flex 2 fitness tracker and Blaze smartwatch, shipped 2.9 million devices in the first quarter, down 35 percent from the year before. Meanwhile, its market share slipped to 13.2 percent, down from 24.7 percent in the first quarter of 2016. Fitbit's official numbers showed that it in fact shipped 3 million devices in the first quarter. This still leaves it in third place

        It looks like my experience with Fitbit isn't right. Last year, Apple sold more watches. Although given Firbit's lead from before there are clearly more Fitbits out there to see. maybe Fitbits purchase of Peeble can change things. reply to Angusmatheson:


    • PincasX

      In reply to ghostrider:

      To be fair it isn't just people buying everything with a logo. Apple has actually had a coherent marketing campaign for Apple Watch that revolves around its fitness features. I can't say that I have so much as seen an ad for an Android Wear device or Google really try to promote it in a meaningful way.

  9. wolters

    "spectacular failure"


    I can agree to a fault with that statement as it hasn't really caught on and one of their original vendors, Motorola, has stopped making them. I've been using AW for 2+ years and recently upgraded to the Huawei Watch 2 Sport and it has been a solid wearable. Notifications work as they should and most apps allow you to respond right on the watch. Battery life is about 2 days, sometimes less with a lot of movement, sometimes 2.5 days. It is comfortable and again, it does the job with notifications and decent but far from robust health and fitness apps.


    I had a Tizen Samsung watch and it just felt incomplete and "lonely." "Lonely" in that it didn't integrate well in most Android apps. With Android Wear, just about any app that has notifications works natively without the need of a "watch app."


    Yes, skeptical is the way to be...but I can say AW is slightly underrated and has potential to be very good.

  10. wshwe

    I have a Moto 360 Sport smartwatch. It recently got updated to Android Wear 2.0. It won't set the world on fire, but it works reasonably well. I bought it used for about $120. I would have never paid full price for it though.

  11. lvthunder

    A lot of that though depends on what you expect for battery life and what you consider bulky. I don't find my Apple Watch bulky and I have the bigger one. It's a little bigger than my previous wrist watch, but not by much. And for how I use my Apple Watch the battery lasts all day with about 40% left when I charge it at night when I go to bed.

  12. charms55

    Sporting the original LG Urbane. There is much to love about the platform since recent updates, but the hardware really can't keep up yet.


    While battery life is marginally better now for me, the fact it over wifi and Bluetooth it can be horribly slow opening some apps. And I am sick to death of proprietary chargers. The disk for the LG makes me frantic some days trying get a good connection.

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