Amazon Does Right by its Customers (Premium)

Amazon Does Right by its Customers

Amazon's success is often portrayed as the result of its aggressive business tactics. But the firm's excellent customer service plays as big a role in that success, I think. And this is a wonderful example.

As you may know, Amazon has long offered its Kindle e-book readers and Fire tablets in two versions: You can save $15 to $20, depending on the product, by selecting a version "with special offers". Doing so means that you will see advertisements on the device's lock screen/screensaver (again, depending on the product) as a way to subsidize the price. If you don't want to see these offers, you can pay more at purchase time or later pay to "unsubscribe."

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