OnePlus Has a Problem. A Pricing Problem (Premium)


I’ve always been a fan of OnePlus, which is as much an ideal as it is a growing family of smartphones. The company has always promoted its community and feedback-driven culture. And more practically, that it delivers flagship-class components at much lower prices than the market leaders. This is an important role, one that Google used to play with its Nexus handsets. But like Google, OnePlus has given up on that part of its identity. The OnePlus 8 and OnePlus 8 Pro---which, yes, look excellent---are just as expensive as other flagships.

This is troubling. But to be fair, OnePlus has been moving in this direction for years.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account