Apple Says Its Sorry. No, Really (Premium)

Apple Says Its Sorry. No, Really (Premium)

In a blatant PR stunt that should please no one, Apple this week invited only the friendliest of bloggers to its Campus this week to assure them that they remain committed to the Mac.

Which is notable for a number of reasons. First, in that this is the first time it's ever done such a thing. And because, were Apple actually committed to the Mac, it would never need to explain itself this way.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account