Apple Acquires Digital Magazine Subscription Service Texture

Posted on March 12, 2018 by Mehedi Hassan in iOS with 9 Comments

Apple today announced its acquisition of Texture, a digital magazine subscription service. Cupertino is acquiring the makers of Texture, Next Issue Media, and all of its employees will be joining Apple going forward. Texture’s apps for iOS, Android, and Windows 10/8 (yes) will continue to work — at least for the time being.

Neither Apple nor Texture is disclosing the exact amount of the deal, or what Apple plans to do with Next Issue Media’s talent. The most obvious outcome of this acquisition would likely involve Texture getting integrated into Apple News, allowing users of Apple News to access its collection of over 200 magazines. It’s not clear if Apple will charge users to access these magazines, as Texture currently charges $9.99 a month for the service.

“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users,” said Apple’s Eddy Cue, announcing the acquisition. Apple being Apple is staying quite tight-lipped about its plans here, so we’ll just have to wait to see where this goes.

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Comments (10)

10 responses to “Apple Acquires Digital Magazine Subscription Service Texture”

  1. colin79666

    Makes sense. Apple tried magazines with News stand but it never took off. With Amazon slowly expanding Kindle into magazines Apple has seen a threat to their share of the market.

  2. lvthunder

    That's interesting. So with all the video they are coming out with combined with Apple Music, the ebook store, and now this it looks like Apple is becoming quite the entertainment store.

  3. Nic

    "Apple Magazines is the best thing to come to iPad since it launches. Another great Apple innovation!" will read the headlines on The Verge and Engadget (post next keynote announcement).

    Meanwhile Apple will raise the middle finger to those not tightly ensconced in their ecosystem, and some magazines and pages will fall away from the app when their content doesn't pass the tightly controlled guidelines around whatever Apple is concerned about that week (porn/language/etc)

  4. Igor Engelen

    I'm looking forward to see how this evolves. Sounds great.

  5. Jorge Garcia

    Android is closing in on 90% Worldwide market share, so I don't imagine that the publishers of the various magazines will want their content to be exclusive to Apple users...even if they are the ones FAR more likely to purchase the service and buy things as a result of the ads.

  6. nbplopes

    It is interesting how Apple chooses its business. It is trying to fix the magazine publishing business as it tried to fix the digital music business towards the Internet age.

    MS meanwhile goes after the business of software developers that actually make their OS more useful, case in case, the latest it’s Slack.

    Than people wonder why innovative developers did not jump in excitment with their App Store. This is what happens when the lion closes in the landscape one has found ....

    I like MS Teams by the way. But damn, never seen so much progress in so little time in a new MS venture ... must be the smell of blood.

  7. Jeffsters

    I travel a lot on planes where the Wifi sucks (US) or not available (International) and this might be cool. There's a week free trial can't hurt to check it out!

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