Thinking About Apple’s Education Play (Premium)

Thinking About Apple's Education Play

Yesterday, Apple revealed its belated response to Chromebook's domination in education. But once you get past the marketing whitewash, it's not clear why any credible K-12 institution would take up Apple on its new efforts.

Apple faces the same problem in education that Microsoft does, especially in the United States, where Chromebook now accounts for more shipments to this market than all of their offerings combined. And it's simply stated: Losing the education market is tantamount to losing the future because students entering the workforce will expect---will demand---that they be able to use the technologies with which they are familiar.

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