Tim Cook Shoots Down Convergence Rumors

Posted on April 19, 2018 by Paul Thurrott in Apple, iOS with 134 Comments

Image credit: Peter Wells

Apple CEO Tim Cook pulled his head out of the sand just long enough to dash our hopes and dreams. By which I mean, he just denied that Apple was looking to bring iPad apps to the Mac.

“We don’t believe in sort of watering down one for the other,” Cook told The Sydney Morning Herald. “One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two, you begin to make trade-offs and compromises.”

“So maybe the company would be more efficient at the end of the day, but that’s not what it’s about,” he continued. “It’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”

But we can at least take heart in the fact that he uses all of Apple’s products.

“I generally use a Mac at work, and I use an iPad at home,” Cook said. “And I always use the iPad when I’m traveling. But I use everything and I love everything.”

You’d love a 2-in-1, too, Tim. Just saying.

 

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