Adobe Launches a Design Mobile Bundle for iPad

Adobe today announced its Design Mobile Bundle, a collection of its best iPad apps for photo editing, graphic design, art, and social media.

“The Design Mobile Bundle includes Photoshop on the iPad, Illustrator on the iPad, and Fresco on the iPad and the iPhone, as well as Adobe Spark, the Creative Cloud Mobile app, and the benefits of Creative Cloud services, including 100GB of cloud storage, Adobe Fonts, Adobe Portfolio, and Behance,” an Adobe representative told me. “At $14.99 per month or $149.99 per year, the bundle offers amazing value—50 percent off compared to existing plans—to creatives seeking a collection of highly-rated, professional mobile tools that work together seamlessly and feature familiar workflows and UIs.”

To me, the most interesting aspect of this announcement is that Adobe’s apps for iPad have evolved to the point where the firm can make them available to customers in a standalone bundle. That is, there must be enough people just using iPad with Adobe’s tools to justify the bundle.

Adobe’s Scott Belsky agrees.

“Today’s mobile chips are exceptionally powerful and capable of handling most creative tasks,” he writes. “The combination of an iPad and the remarkably precise Apple Pencil makes for a natural, intuitive, and familiar interface, basically mirroring the way most of us began creating, with a pencil or crayon on paper … [And] most mobile devices are always connected, making it easy to find the creative ingredients you need or share your idea with people who can help make it better.”

You can learn more on the Adobe Design Mobile Bundle website.

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Conversation 4 comments

  • t-b.c

    30 March, 2021 - 10:38 am

    <p>I guess they needed to compete with Affinity in this area. Affinity runs faster on iOS, however.</p>

    • Adam Desrosiers

      30 March, 2021 - 12:10 pm

      <blockquote><em><a href="#620775">In reply to t-b.c:</a></em></blockquote><p>and Affinity programs are a one-time purchase cost and are absolutely fantastic software. </p><p><br></p><p>I barely use Adobe at all any more. Illustrator (I could never love) we don't even pay for now at my job. I still need photoshop for some smart object effects, and Acrobat Pro for the occasional times we need to make a pdf form fillable online. But by and large I do everything for web design, print design, and photo editing in the three Affinity programs Designer, Photo, and Publisher. Video editing (only ever need to do occasional, fairly basic editing) is handled just fine by the totally free DaVinci Resolve. </p><p><br></p><p>I don't missing living in the Adobe ecosystem one bit! </p>

  • jdawgnoonan

    30 March, 2021 - 12:16 pm

    <p>I do not understand how Adobe can consider that pricing a good value if it is compared against what Office 365 offers. </p>

  • Stokkolm

    30 March, 2021 - 4:43 pm

    <blockquote><em><a href="#620823">In reply to lvthunder:</a></em></blockquote><p>You could also argue that the costs to develop and maintain O365 are a lot higher than Adobe's costs. </p>


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