Game, Set, Match? (Premium)


Well, it finally happened: Apple today confirmed that it will transition away from Intel’s microprocessors and to its own A-series chipsets. I wish I could be cynical about this transition and tell you that it’s all about control and has nothing to do with the relative performance of the chipsets in any of its products, and is, in other words, classic Apple.

But I can’t, and I won’t. What Apple is doing here in some ways is classic Apple, but not in a negative way. Yes, there is an element of control: By owning both the hardware and the software in all of its products, Apple can wield more control over its customers and the developers that support them. But it can also deliver truly integrated products in which the hardware and software are optimized for each other.

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