Thinking About the Surface Release Cadence (Premium)

The rate at which Microsoft improves its various products is interesting, and all over the map. And when I look at Surface, specifically, I see the firm doing the exact opposite of what it is doing with Windows. Which is to say that it is releasing product revisions too slowly and too haphazardly.

I think this should be fixed. But more important, I think it can easily be fixed.

Let's forget, for a moment, that Surface has one foot stuck in the past, thanks to Microsoft's decision to stick with the USB-based Surface Connect architecture. Let's forget, too, that Surface still suffers from being almost a boutique PC business, in that Microsoft simply doesn't offer the same range of product customization choices that are far more typical at bigger PC makers like HP, Lenovo, Dell, ...

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