Microsoft tweeted out a provocative image of its current Surface lineup today, teasing that something new is on the way.
That something? It’s almost certainly Surface Go, the $400 low-end Surface tablet that we’ve been talking about for months. And not Andromeda. Which Microsoft will likely never make because it is a terrible idea.
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As you may recall, Bloomberg broke the news about a coming $400 Surface tablet in May. I described this rumored product, at the time, as smart, and something that can’t happen quickly enough.
Then, more details about the $400 Surface tablet, which is apparently called Surface Go, emerged last week. It will provide 9.5 hours of battery life, 64 or 128 GB of storage, and utilize USB-C for connectivity, according to reports.
And it will almost certainly be announced tomorrow. At 6:00 am PT.
How do we know this? If you look carefully at the image from today’s Surface tweet, you will see that the PC displays all have the same date and time, July 10 and 6:00. And the Surface team has a long history of using the date and time of product announcements in their product shots.
“Where will Surface go next?” the Surface tweet asks rhetorically. Stay tuned. I think we’re going to find out in the morning.
FaustXD9
Premium Member<p>I am interested to see if this can replace my Surface 3 tablet for some reading and surfing the web. Now back to the age old question on how the app situation evolves. Amazon would be nice to have in a non-web client. I can see Edge working for a lot of my other uses for this tablet.</p>
skane2600
<blockquote><a href="#289811"><em>In reply to MutualCore:</em></a></blockquote><p>I have my doubts that any business decisions were made based on people's reaction to rumors given that if you combine all the readers of these tech sites the numbers are still rather insignificant to the number of Microsoft customers.</p><p><br></p><p>Having said that, I agree that Microsoft should either stop deliberately leaking information on potential products or tighten their enforcement of their NDAs to stop exposing premature information. Perhaps the FUD approach worked back in the heyday of IBM and MS, but it's not very effective now and cancelling publicly-known un-announced products is an unforced error.</p>
skane2600
<blockquote><a href="#289771"><em>In reply to shcole:</em></a></blockquote><p>Then these rumors should never be reported and we shouldn't talk about them at all. It seems to me the negative opinions are based on the most basic description of the product while the positive ones are reaching for miracles.</p>
skane2600
<blockquote><a href="#289872"><em>In reply to dsharp75:</em></a></blockquote><p>You seem to be ignoring the fact that user expectations are a moving target. A lack of apps at the time of the iPhone's introduction isn't equivalent in any way to a lack of apps on a late to the (touch-oriented) party smartphone OS. </p><p><br></p><p>As an ex-Xerox guy, I get the argument about Apple's originality being exaggerated, but the fact is that all of these companies stand on the achievements of predecessors. </p><p><br></p><p>As I've said before, there are a number of products that the naysayers were wrong about but there's also no shortage of products that the "vision" folks were wrong about too. </p><p><br></p><p>IMO the new ideas that are most likely to succeed are ones that are as legacy free as possible. If Apple had designed the iPhone to be a "Pocket Mac" in the same vein as MS's Pocket PC, I doubt that it would have been successful. What makes a good mobile experience isn't the same as what makes a good desktop/laptop experience.</p>
skane2600
<blockquote><a href="#289773"><em>In reply to jimchamplin:</em></a></blockquote><p>It's interesting because that shadow doesn't seem to have the same light source that the other shadows do. Or maybe somebody just missed a spot when cleaning the table :)</p>
skane2600
<p>If true, it's kind of dumb. Just wait until you're ready to say something and then just come out and say it. </p>
skane2600
<blockquote><a href="#289867"><em>In reply to lvthunder:</em></a></blockquote><p>Well, there's always been a lot of ineffective marketing over the years. Do you really believe MS will sell even one additional unit because of this teaser? Besides you don't show a teaser trailer 24 hours before the movie opens.</p>