Understanding Microsoft Surface Go (Premium)


For the past two weeks, I've been trying to make sense of Surface Go, a reasonably-priced tablet PC that upends our notions about the premium pricing of Microsoft's Surface lineup. This is a bit more complex than you might think. And it speaks, I think, to the tough decision making at which Microsoft has always excelled.

The software giant, as I'm sure you know, surprised and upset its PC maker partners when it launched the Surface PC lineup in 2012 alongside Windows 8. The ramifications of that era still reverberate today: In electing to compete with its partners Microsoft caused virtually all of them to adopt Chrome OS and Android. And that, together with the poorly-designed Windows 8, hastened the inevitable decline of Windows and the PC.

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