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Microsoft’s Surface Strategy, Explained?

Paul Thurrott
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Microsoft's Surface Strategy, Explained (Premium)

I've been closely watching Microsoft's strategy of positioning its Surface lineup as premium, aspirational devices. And I think I can explain the ever-escalating prices.

Microsoft formally unveiled its revised vision for Surface at last year's hardware event, when it announced Surface Book and Surface Pro 4 in October 2015. At that time, I wrote that in "shooting for the high-end of the market, Microsoft is providing a much-missed sense of leadership" in the PC industry.

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