Make no mistake, Microsoft’s recently announced Surface Studio is a stunner, with its 28-inch liquid-smooth 4.5K display. But only the one percent can afford this device. Given that reality, I don’t quite see the point.
Of course, Surface Studio launches into a different world than the one the original Surface faced in 2012. And while virtually all Surface devices since have been high-end products, Microsoft formally announced a strategy shift with last year’s releases of Surface Book and Surface Pro 4. Surface, we were told, was now a premium brand, and Microsoft would deliver the expected quality—and price tags—to match.