Yesterday in NYC, Microsoft announced their latest Surface device, the Studio. The AIO (all in one) PC is a premium product that is a hero device for the category and also for Microsoft.
Sure, you could argue that all the Surface devices are hero products for Microsoft but the fact is the Studio is the new show-pony. It’s the new kid at school that everyone wants to meet but is a little unsure if they will be the star quarterback or another rookie who makes big promises and fails deliver.