At SXSW, Apple’s Eddy Cue announced a new milestone for the company’s music streaming service. Reuters reports that Apple Music now has 38 million subscribers worldwide, gaining roughly 2 million subscribers since February.
Apple Music is still falling behind Spotify, which continues to grow with 71 million subscribers worldwide. Going forward, there will be fierce competition between Apple and Spotify as Apple doubles down on its entertainment business. The company acquired the “Netflix for digital magazines” earlier today, and it has also signed the creator of ‘Bob’s Burgers’ for a new original Apple show.
Apple started shipping its new premium smart speaker last month, which works exclusively with its music streaming service. The company also hired singer Anderson .Paak for a new Apple Music-exclusive track to go along with its new 4-minute long HomePod ad starring FKA twigs and directed by Spike Jonze. And with Spotify set to go public in the coming weeks, the competition between both the music streaming service is something everyone in Silicon Valley will be closely watching.