Roku Now Has 27 Million Active Users

Posted on January 7, 2019 by Paul Thurrott in Music + Videos with 26 Comments

Roku announced today that there are currently 27 million active accounts using its living room streaming devices, up about 40 percent year-over-year. Additionally, the firm says that its users streamed 7.3 billion hours of video collectively in Q4 2018, a gain of 68 percent YOY.

“Strong active account growth and accelerating streaming hours point to consumers’ growing enthusiasm for streaming, making Roku America’s largest and fastest growing TV streaming distribution platform,” Roku CEO Anthony Wood said in a prepared statement. “In 2018, we maintained our leadership in streaming players, licensed smart TVs and TV streaming hours. Roku continues to bring viewers more choice, great value, a compelling user experience – and lots of TV fun.”

It’s unusual to get hard numbers like these, so this news is even more interesting than usual. Roku was probably inspired to get more specific thanks to increased competition in this space, including Apple, which is widely expected to launch its own streaming video service sometime this year.

Separately, Roku also announced a new partnership with Westinghouse to product new Roku TV models in the first half of 2019.

“The Roku brand is synonymous with streaming and its popular smart TV platform helps us offer a content-rich experience for our customers that is very easy to use,” Westinghouse Electronics Vice-President Brett Hunt said. “We can focus on building eco-friendly, energy-saving displays while Roku manages the smart TV platform offering an overall incredible value.”

According to Roku, its TV platform has seen lots of momentum, and it claims that one-in-four smart TVs sold in the United States during the first nine months of 2018 were Roku TVs. Through these TVs and its living room devices, Roku provides its users with thousands of free and paid channels. And the firm now offers a Roku Channel—which will soon go head-to-head with Apple’s coming offering—that offers 10,000 free ad-supported movies and TV episodes; Roku Channel will soon offer its users the ability to trial and subscribe to premium subscriptions too.

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