Roku Buys Quibi Content for $100 Million

Posted on January 8, 2021 by Paul Thurrott in Music + Videos with 7 Comments

Roku has purchased the content previously owned by failed streaming video startup Quibi for less than $100 million and will make it available to customers for free.

“We’re expanding The Roku Channel‘s library with shows from some of today’s biggest entertainers,” Roku’s Rob Holmes announced. “How, you ask? By bringing Quibi’s ground-breaking entertainment directly to The Roku Channel in 2021. The Roku Channel will soon be home to Emmy-nominated and popular shows, such as #FreeRayshawn, Chrissy’s Court, Die Hart, Dummy, Flipped, Most Dangerous Game, Punk’d, Reno 911!, Survive, and more.”

There aren’t many more details: All we know for sure is that all of the content from Quibi, which includes “quick bites and big stories,” will be available via the Roku Channel for free starting sometime in 2021. This includes “75 shows and hundreds of hours of entertainment.”

Quibi, of course, is most famous for its quick crash and burn after raising $1.75 billion from investors and launching in April 2020. It shut down officially in December, but it was dead long before that. The service threw away—sorry, “spent”—over $1 billion commissioning original content for its first year in business.

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Comments (7)

7 responses to “Roku Buys Quibi Content for $100 Million”

  1. beckoningeagle

    Wow! I never used it, but 100 million seems like a lot to me. Now I am interested. :-P

  2. sammyg

    I have never heard of Quibi?

  3. dallasnorth40

    I watched "Most Dangerous Game" and it was outstanding.

  4. jgraebner

    I wonder if Roku will re-edit the shows into normal episode lengths. I watched a little bit of Quibi's content during the free trial period (mainly "Flipped", which was pretty funny) and one of my main reactions was that the 8-10 minute running time of the episodes didn't really work and that the content would have worked better in a more traditional format.


    They did attract a lot of A-list talent, so there likely are some gems in their library.

  5. winbookxl2

    I enjoyed a few of the shows on Quibi. I was a paid subscriber and glad Roku will be the new home of these shows.

  6. StevenLayton

    I have a Roku streaming device, and I didn’t realise they had their own content! I just used it as a convenient way to access Disney, Amazon, Google, NowTV and Netflix from one box as we rotate between them.

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