Amazon unveiled this week a redesigned Prime Video experience that will soon roll out on all platforms. The new UI will introduce a simplified navigation menu that should make it easier to navigate movies, TV shows, sports, and premium channels available on Prime Video.
On TVs, the Prime Video app is getting a new navigation menu on the side, similar to the one on Netflix’s Smart TV apps. This menu will have six different pages: Home is where you’ll find movies, TV shows, and Sports, while Store will provide access to channels and on-demand content. The four other new pages include Find, Live TV, Free with Ads, and My Stuff.
“The new Live TV page functions as a hub for streaming stations, including live sports and events. The content is presented in a user-friendly program guide so customers can easily view everything that is currently on-air and find out when future programming will begin,” Amazon explained.
The redesigned Prime Video apps will also introduce a “Top 10 Chart” showcasing the most popular content on the platform, which is also something Netflix had for a while. Amazon is also making it easier to identify content available with a Prime Video subscription with a blue checkmark icon. Everything else that can be purchased on demand will be marked with a shopping bag icon.
Amazon’s redesigned Prime Video apps will roll out first on smart TVs and other connected living room devices, including Amazon’s Fire TV sticks. It’s also coming to the Prime Video app on Android this summer, with iOS and the web to follow later this year.