Walmart Partners with Paramount+

Walmart is partnering with Paramount to bring Paramount+ Essential to Walmart+ subscribers at no additional cost. The move is clearly aimed to better position Walmart+ against Amazon Prime, which offers its own video streaming service among its many perks.

“We know Walmart+ is providing members real value in their every day, from grocery shopping to filling up their tank and more,” Walmart senior vice president Chris Cracchiolo says. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. 85 percent of U.S. households use streaming services, and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone.”

Walmart+ costs $12.95 per month or $98 per year, and the firm says it will not raise the prices because of this addition. The service provides free shipping with no order minimums, savings on gasoline at over 14,000 locations in the U.S., fee-free grocery delivery, streamlined in-store checkout experiences, and various special promotions.

Paramount+ Essential normally costs $4.99 per month or $59 per year. “Star Trek: Strange New Worlds” and other originals, “1883,” “PAW Patrol,” Sonic the Hedgehog 2,” and other movies, and live sports from CBS are among the service’s offerings.