Netflix to Open First “Netflix House” Retail Stores in 2025

Netflix is planning to open its first permanent retail stores in 2025, which will be called “Netflix House.” Speaking with Bloomberg, Josh Simon, Netflix’s VP of consumer products explained that the retail sites will offer goodies, food, as well as Netflix-themed live experiences.

In recent years, Netflix has already been experimenting with pop-up Netflix stores around the world. Back in October 2022, the company opened Netflix at the Grove, an immersive retail experience at The Grove, a popular shopping mall in Los Angeles.

While Netflix at The Grove closed its doors in January 2023, the company wants its new physical experiences to be permanent. “We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Simon said to Bloomberg.

The first two Netflix House venues will open in the US in 2025, but the company is already planning to expand its retail presence across the world. The venues will have rotating installations to promote Netflix’s exclusive content, but Simon declined to share more details about the experiences to expect.

While a company like Disney managed to make merchandising and theme parks a major part of its business, Netflix may not really have the same level of fandom and community yet. Netflix had 238.39 million paid subscribers as of July 2023, but how many of them are really interested in visiting a Netflix-themed store? That’s what Netflix will have to figure out.