Apple’s Content Push Only Highlights a Lack of Focus (Premium)

Apple's Content Push Only Highlights a Lack of Focus

Apple CEO Tim Cook is by all accounts a nice guy. But it's time for new leadership at this rudderless company, which is now drunkenly bouncing from project to project, looking for its next big hit.

This is a bit weird to write, but I actually feel bad for Apple right now. Sure, the company is on top of the world in many ways, certainly financially. But it really has lost its way. One could point to all kinds of examples---the f#$k you to its customers that was the new MacBook Pro is the most recent and obvious---but nothing says "lack of vision" quite like Apple's decision to become a content maker. Yeah. They're making their own TV shows now.

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