In addition to launching its Roam ultraportable smart speaker this week, Sonos is expanding into the car audio market too, starting with Audi.
“We love to be getting started with Audi, they are very innovative on this front and willing to experiment,” Sonos CEO Patrick Spence said at an analyst event this week.
Perhaps not surprisingly, the first vehicle with a Sonos audio system is a high-end electric SUV, the Q4 e-tron. We don’t have too many details about the Audi and Sonos linkup yet, but Sonos has described this as its “first partnership” in the automobile market and has said that it “wants to be in all the different categories of audio,” a “big chunk” of which is in autos.
Audi has scheduled an April event for the Q4 e-tron in April. I assume we’ll learn more then.
In other news, Sonos this week also said that its products were in over 11 million homes by the end of 2020, with listening time jumping 33 percent during the pandemic. It expects to have over 500,000 paying radio service subscribers and is aiming for 100 million users, but provided no timetable for either. It also expects its annual revenues to double to at least $2.25 billion by 2024.
<blockquote><a href="#617531"><em>In reply to louiem3:</em></a><em> This is an interesting discussion, but I'm not sure what tech would be integrated into the car audio speakers that would need support. They wouldn't want to integrate music streaming services into the speakers, would they? I imagine Sonos being more like a Bose car audio installation. I don't own any Sonos equipment, I was already hooked on Bang & Olufsen before they launched as a company, but from what I've heard the company builds equipment of sufficient quality to stand up to the rigors of life in an auto.</em></blockquote><p><br></p>