Report: Sonos Cancels Set-Top Box

The Verge reported today that Sonos canceled plans to sell its first video product, an Apple TV-like living room set-top box that was code-named “Pinewood.”

According to the report, Sonos interim CEO Tom Conrad informed employees via an “all-hands call” that it would not move forward with the product after years of development and months of beta testing. It was most recently set to be the biggest Sonos hardware launch of 2025.

News of the Pinewood set-top box first emerged in late 2023, when we learned that Sonos planned a multi-year product cycle with an aggressive expansion into new markets with new hardware, software, and services. But the first new hardware device in that expansion, the Ace headphones, triggered the Sonosgate debacle, the firm scaled back dramatically so it could fix its horrible mobile app. It finally fired its CEO, and began planning more hardware releases. The most notable of which was Pinewood.

The team working on Pinewood is being reassigned to other products, Sonos leadership said. And it was no more plans to expand into video, at least “for now.” But that means that Sonos no longer has a major new product to sell in the second half of 2025.

“We don’t comment on our roadmap, but as has been previously announced, we have a long-standing relationship with The Trade Desk [the company that was making the OS for Pinewood] and that relationship continues,” a Sonos spokesperson said. Sonos had never publicly acknowledged Pinewood.

Maybe The Trade Desk could take a look at the Sonos app now that they have some spare time. By all accounts, it’s still not completely fixed.