Premium

Will a High Volume Strategy Win the Smart Speaker Market? (Premium)

Avatar
20
Will a High Volume Strategy Win the Smart Speaker Market?

Microsoft's high volume, low-cost strategy was the winner in the PC market. But will it work with smart speakers too?

I think it will. And the goal here for any platform maker---Amazon and Google being the key players, but also Apple, Microsoft, and Samsung---is to get their technology in front of as many consumers as possible. And in doing so, may their digital personal assistants more essential to those customers' day-to-day lives.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account