Will a High Volume Strategy Win the Smart Speaker Market? (Premium)

Will a High Volume Strategy Win the Smart Speaker Market?

Microsoft's high volume, low-cost strategy was the winner in the PC market. But will it work with smart speakers too?

I think it will. And the goal here for any platform maker---Amazon and Google being the key players, but also Apple, Microsoft, and Samsung---is to get their technology in front of as many consumers as possible. And in doing so, may their digital personal assistants more essential to those customers' day-to-day lives.

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