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Playing the Long Game: Microsoft’s Cortana Strategy Revealed (Premium)

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Playing the Long Game: Microsoft's Cortana Strategy Revealed

Microsoft plans to evolve its Cortana digital personal assistant from a feature of Windows to an indispensable part of our lives. And while it may seem that Cortana has lost ground to Amazon Alexa, Google Assistant, or even Apple Siri, the software giant may in fact win out in the end.

The key to this strategy is Microsoft's focus on productivity---a key strength and platform differentiator---and a partner-led long game approach that will result in Cortana integration in an incredibly broad array of devices and usage scenarios.

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