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Digital Assistants Loom Large Over CES, But Where is Cortana? (Premium)

Paul Thurrott
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I’ve just arrived in Las Vegas for CES 2018 but the biggest story of the week has already emerged: Digital assistants are taking the city, and our industry, by storm.

On the plane ride here, I considered writing a story that I was calling “And Then There Were Two” in my head. But the cramped and overcrowded flight prevented anything more productive than a bit of list making. No matter: Brad has sort of covered this topic already today in Death By A Thousand Digital Assistants (Premium)—great minds, and all that—-noting that we’re on the verge of a major consolidation in the digital assistant market. Very clearly, there will be two major players—Amazon Alexa and Google Assistant—going forward, plus Siri.

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