Digital Assistants Loom Large Over CES, But Where is Cortana? (Premium)

Paul Thurrott

I’ve just arrived in Las Vegas for CES 2018 but the biggest story of the week has already emerged: Digital assistants are taking the city, and our industry, by storm.

On the plane ride here, I considered writing a story that I was calling “And Then There Were Two” in my head. But the cramped and overcrowded flight prevented anything more productive than a bit of list making. No matter: Brad has sort of covered this topic already today in Death By A Thousand Digital Assistants (Premium)—great minds, and all that—-noting that we’re on the verge of a major consolidation in the digital assistant market. Very clearly, there will be two major players—Amazon Alexa and Google Assistant—going forward, plus Siri.

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