Each year, Amazon announces a tsunami of new Alexa-powered products. And each year, Google counters with … what? A handful of new Assistant-powered products announced with all the excitement of a college economics class. And, even more quietly, by killing off a few of the products it released in previous years.
To Google’s fans, this aggressive approach to dealing with its most unsuccessful offerings is seen as some kind of a strength, a decisive mindset that ensures that only the best products survive. But Google’s constant killing off of products and services should weigh heavily on anyone in or considering investing in the search giant’s ecosystem. Such as it is.