Bing is Rebranded to Microsoft Bing

Posted on October 5, 2020 by Paul Thurrott in Uncategorized with 28 Comments

Last month, I reported that Microsoft appeared to be rebranding Bing to Microsoft Bing. Today, the software giant confirmed this change.

“Starting today, you will see a shift in [the] product [from Bing] to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family,” Microsoft corporate vice president Jordi Ribas awkwardly writes in the announcement post. (Seriously, give Grammarly a shot, Microsoft. It works better than your in-house writing tools.) “We’re also excited to announce the expansion of Give with Bing, which helps you make a difference just by searching – no need to open your wallet!”

As you may recall, many Bing users had been seeing a Microsoft logo replacing the (admittedly terrible) Bing logo on, leading to speculation that a rebranding was underway. Today’s announcement confirms that news, and Microsoft is using its own logo for what’s now called Microsoft Bing as expected. But it is also using a new version of the “b” Bing logo—that’s less hard-edged and more in keeping with Microsoft’s other recent icon updates—as the site logo you see in the browser tab. It’s also branded the site as Microsoft Bing, instead of Bing.

As for the Give with Bing news noted in the quote above, Microsoft is partnering with celebrities and nonprofits, and it will match the points users donate to organizations through Give with Bing through December 31, 2020. To date, Give with Bing users have donated Microsoft Rewards points valued at over $1 million to nonprofit organizations, the firm says. It is also expanding Give with Bing to seven more markets beyond the United States: The UK, Canada, Australia, France, Italy, Germany, and Spain.

You can get started with Give with Bing here.

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