Fact Check: Microsoft’s Creators Update Introduction Video

Last October, Microsoft announced that the third major feature update for Windows 10 would be marketed as the Creators Update. And it created, ahem, a video showing off new features that would arrive in that update.

That video is a lie.

By which I mean, the vast majority of the updates depicted in this promotional video are not, in fact, part of the Creators Update or are otherwise misrepresentations of some kind.

Is this serious? Not really, and like many of you, I’m willing to give Microsoft a pass of sorts on good intentions giving way to the reality of an arbitrary schedule. But here’s the thing: The Creators Update is shipping publicly tomorrow. And as of this writing, this video is still the way that Microsoft is promoting the release on its own website.

So I don’t want to get all serious about this. The Portal “it’s a lie” reference I hope is understood to be somewhat tongue-in-cheek. But seriously. How could this company leave this video as its representation, its promise, for what the Creators Update will bring to real users?

This video is so fake, I will only examine the first 20 seconds. (It would be too time-consuming and tedious to do more.) Let’s step through it.

0:00. A girl positions a teddy bear so that she can use a Windows 10 Mobile app—which statistically no one on earth ever does—to, wait for it, take a 3D photo. That app? It doesn’t exist. Fact check: FAKE.

0:05. Someone uses a Surface Pen to interact with the new Paint 3D app, which is indeed part of the Windows 10 Creators Update. That said, very few people will ever actually use this app, given the limited interest in creating 3D objects. Fact check: REAL, but rare.

0:07. Someone interacts with a mixed reality scene. This requires a HoloLens (at a cost of $3000) or a Windows Mixed Reality headset, which the public cannot yet buy. Furthermore, that scene will never look like that in the first place, since these devices have a mailslot-like narrow field of view. Fact check: FAKE.

0:10. A woman wearing a mock Windows Mixed Reality headset uses some kind of wand to interact with a 3D object. That headset doesn’t exist. That wand doesn’t exist. And the field of view is faked.Fact check: FAKE.

0:11. An app called Groove Music Maker is demonstrated. This app does not exist, and Microsoft has no plans to even make it. Fact check: FAKE.

0:14. Someone uses a Surface pen to interact with Microsoft Word, Edge, and File Explorer. Fact check: REAL.

0:16. The My People interface appears. This experience was removed from the Creators Update and is planned for the next major release of Windows 10. Fact check: FAKE.

0:17. Microsoft Edge now supports tab previews and a “set these tabs aside” feature. It’s true, it does.Fact check: REAL.

0:18. Action Center is shown with a new look for Quick Actions that does not exist. Fact check: FAKE.

0:19. The “Color” settings interface—really called Colors—appears with a different UI than what we see in the final product. They get a pass on this one. Fact check: REAL.

0:19. Windows Store appears with a top-level menu called “Personalization.” This does not exist. But a new “Books” menu does. Fact check: FAKE.

0:20. A file is dragged to a contact in the taskbar. This functionality is part of My People, which, again, was delayed to the next version of Windows 10. Fact check: FAKE.

So that’s the first 20 seconds. And here’s the score: Microsoft was somehow able to pack 12 peeks at new Creators Update features into just 20 seconds. And of those 12 items, 8 are completely fake. Two depict features that existed previous to the Creators Update. One is something very few people will ever use.

But those new Edge features are real, at least.

I don’t mean to be harsh. But I find it unbelievable that a company with Microsoft’s size and resources couldn’t have released a more representative depiction of this software at some point in the past six months.


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Conversation 15 comments

  • carlluna2001

    10 April, 2017 - 9:28 am

    <p>I see It and still can't believe Microsoft has the nerve to lie to people in the most disrespectful way. It pisses me off to see this. I swear that I'd fire every single person in charge of this garbage.</p>

  • Dan1986ist

    Premium Member
    10 April, 2017 - 10:01 am

    <p> The EU as we know brought regulatory action concerning Internet Explorer and Media Player in Windows 7, so it would not surprise me if the Federal Trade Commission brought down regulatory action on Microsoft concerning a thing called Truth-In-Advertisment in regard to this video.</p>

  • jbernardo3

    10 April, 2017 - 10:06 am

    <p>I could easily see someone considering whether or not to switch to a Mac for the very awesome features in something like garage band holding off because of the promise for&nbsp;a Microsoft groove music app.&nbsp; Only to find out that they have no intention of making such an app.&nbsp; This doesn't make windows any more for creators than it previously was.&nbsp; Buying an expensive software license to a recording software does. </p>

  • anchovylover

    10 April, 2017 - 10:08 am

    <p>Excellent article, hard but totally factual. While the CU for me has been a seamless download many of the features MS announced aren't part of it which is disappointing. I'm not sure how W10 is going for MS anymore. MS has not announced user numbers since Sept last year and now MS's own Windows Trend Page which usually has W10 market share much higher than other firms has announced W10 has lost market share to W7. Not sure what to make of it all.</p>

  • dbp

    Premium Member
    10 April, 2017 - 10:41 am

    <p><span style="color: rgb(0, 0, 0);">Why would a VR-style headset device have a mailslot-view, which is only an artifact of HoloLens' optics? </span>It shouldn't be more limited than any other VR headset, it just wouldn't show you any of the actual room.</p>

    • Paul Thurrott

      Premium Member
      10 April, 2017 - 12:52 pm

      <blockquote><em><a href="#97019">In reply to dbp:</a></em></blockquote><p>It's a mixed reality headset, not VR. MR is AR is HoloLens.</p>

      • dbp

        Premium Member
        10 April, 2017 - 2:08 pm

        <blockquote><em><a href="#97063">In reply to Paul Thurrott:</a></em></blockquote><p><br></p><p>What they showed at that point in the video (with the fake wand thing) is a fully-enclosed headset, which no matter how you look at it is not HoloLens (and indeed, the environment shown there is fully generated). Those units are supposed to support inside-out tracking, if I'm not mistaken, which would in theory allow them to incorporate real objects (for instance in 3D-rendered outline). </p><p><br></p><p>I think that's the part MS thinks makes those headsets (like the Acer one) qualify as MR.</p>

  • nbplopes

    10 April, 2017 - 11:20 am

    <p>That is one of the reasons why I'm not buying anything else from MS for personal use. There are many other reasons like lacking software products for personal use that don't require baby sitting. I like companies that don't feel the need to lie in all practical purposes to look being ahead of the game. Talking in hyperboles is ones thing. lying its another.. Its like dangling a carrot in front of the customers, treating them like fucking donkeys.</p><p>You know what is the state of technology today? Not that mambo jambo of MS fighting for survival. But the fact the the consumer market is more demanding than the professional market in terms of reliability and robustness of software solutions. This is because any service or device for the consumer or prosumer market needs to compete for the users time. If it does not work they return, move on. While in the professional market that time is payed for. If a system or software does not work reliably the user cannot stop using it, neither can blame the software. They are payed to work around. if the job gets done late. In fact of the Surface user statistics it seams that Paul forgot all his actual experience, I did not.</p><p>But while the microsoft press also uses blatant misdirections who cares really.</p><p>PS: Like MS is fighting for survival when head to head with Apple. Its just another lie. How can a company holding only 7% of the PC market whose core revenue is one product that is not even a PC, be threatening the existence of MS with 90% of the PC market, god knows what in the business market, number 2 in the console market, number 2 the cloud market, number one in the productivity market …. so on and so forth? It makes no sense to think that just because its not in the mobile phone market its fighting for existence, this idea of of win all or than its survival mode is not healthy. The greatest enemy of MS is Microsoft itself, no other company is at this company level in terms of breadth and reach, no other!!!</p><p>There will be a time when Apple iPhone plunks and than Apple will be done back to the age before the iPhone, unless they enlarge their highly successful portfolio of one product. The fact is MS has more successful products in its portfolio than Apple. Apple today its like an artist with one best seller album that every year releases new editions, same music but better and better, yet no new songs. What will happen when people just get fed up?</p>

  • PhilipVasta

    10 April, 2017 - 11:52 am

    <p>Maybe they intended for the Creator's Update to have a bit more… but man did they screw this up. There is almost nothing in this update that has to do with creators. What were they thinking?</p>

  • dbp

    Premium Member
    10 April, 2017 - 11:54 am

    <p>Actually, aside from the (largely legitimate) criticism here, I do want to say, that as a video, it's pretty well done, and it's really nice to see Microsoft getting better at this stuff. The <a href="https://www.youtube.com/watch?v=jurc3SxztGw&quot; target="_blank">"event recap" video</a> from around the same timeframe might just be one of the best Microsoft has ever created, and this is pretty good, too. Yes, they have to back up all this stuff with actual deliverables, but summing up what makes your story cool and making it attractive to a wide audience is important, too, and I'm glad they're getting better at it.</p>

  • Ugur

    10 April, 2017 - 12:05 pm

    <p>I really like them pushing for making something like an update with features focussed on creators (or some other theme the next time), and i also like such videos highlighting the new things, but yeah, then they should also not release the thing until these features are implemented or at least change the video but also put out a statement if/when those other things which didn't make it in now will get released.</p>

  • DWAnderson

    10 April, 2017 - 12:25 pm

    <p>I could forgive the video, if that's all it were, but I remember Microsoft scheduling an entire event last year to introduce these features. (There may have been more to the event, but these features were a big part of it.) </p><p><br></p><p>I can understand a few features slipping, but 90% of them? </p>

  • hrlngrv

    Premium Member
    10 April, 2017 - 2:36 pm

    <p>Gee, Politifact for MSFT.</p><p>Any of the FAKE items Pants on Fire?</p>

  • MikeFromMarkham

    10 April, 2017 - 4:13 pm

    <p>So once again, MS has over-promised, under-delivered, and is being deceptive about the facts… Sadly, there's no news here. </p>

  • ianhead

    12 April, 2017 - 8:28 pm

    <p>Wait, what? Groove Music Maker is just completely made-up? When did we first find out about this?</p>


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